Sunk Cost Fallacy

💸 Don't throw good money after bad money

Have you ever …

  • 📈 continued with a project long after you should have abandoned it?

  • 💔 stayed in a relationship even after the point of no return?

  • 🍿 sat through a bad movie only because you paid for the theatre ticket?

These are examples of the sunk cost fallacy

Remember: any unrecoverable costs (“sunk” in the past) are irrelevant when deciding what to do next.